Why Lambda Chi was meaningful and important to me

I'm recalling Jeremy Bell coming back from work one day frustrated that his workplace made him go through a lecture on 'building your personal brand'. If you find that not odd at all (the lecture, not his reaction), well idk I guess we won't connect very much. I find such a world where such topics are 'taught' to others as absurd to the extreme and dystopian even. Yet it is pervading across the so-called 'business world' as if business administration and marketing was objective science (and people will swear by it, which I cannot really understand), and now it is treated as such since places like 'investopedia' exist, placing finance on a strange commensurable pedestal as chemistry and history.

Anyway, I felt like despite having differences elsewhere, that kind of weird disgust and cynicism to the ironic consumerism society we live in is what made Lambda Chi's bond together (well mostly, except Armaan), and the variance was in acceptance of that reality and eventually landing a consulting job. I feel like my fault then is that I was self-deceived, I feel like everybody knew it was mostly a joke but I did not and tried to live by principle if I was already joking about it, and nobody is actually on my side and so here goes my mental health as my perspective of the world is torn down. Back to linked in and the sort of banal life we lead anyway.